Maguire

Maguire Boutique

“High End. Fair Price.”

Maguire is a new high-end, direct-to-consumer footwear brand.

Heston provides branding, communications, and copywriting services to Maguire Boutique on a continuing basis.  Striking a playful, familiar tone, all copy on the website is written or translated/edited by Heston, from product descriptions to newsletters.

“Montréal stylish meets Canadian winters. Introducing RACHEL, a winter boot that makes no compromise between fashion and comfort.”

Heston also composed all copy (and video) for their wildly successful 2017 Kickstarter campaign, which exceeded funding goals by over 400%.